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Sweet Dreams Collection

We snuggle into cosy pyjamas and soft nightdresses – and stay there. It’s a world too good to leave. Story books and story time in a safe, warm embrace.
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Gift wrapping

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Gift Card

Struggling to choose the perfect gift? Treat your lucky loved ones to our Newbie Gift Card and let them choose something special.
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Clothes in more sustainable materials for Babies & Kids from Newbie Store

Newbie is a Swedish lifestyle brand for the little ones we love. Its classic style with a modern twist is full of magical patterns and Swedish traditional charm on everything from bodysuits, tops, trousers, leggings, pyjamas, shirts and jumpsuits. All materials used for Newbie is more sustainable and all cotton is organic. The Scandinavian lifestyle concept includes accessories such as soft toys, gift boxes, baby bibs, blankets for the little ones. Cute accessories such as headbands, hats, shoes and socks set the style. There are also smart baby and children's clothes for festive occasions such as jackets and dresses. The newbie collection for baby and children features clothes that are made lovingly in more sustainable materials and were all cotton is organic is available online and in stores. Read more about our commitment to sustainability here.