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5 top tips for kids styling

We teamed up with Charlotte Kewley - children’s stylist, fashion editor and founder of kid’s style blog, The Little Stylist – who hosted a Q&A in our King’s Road store last week.

“As a baby & kids stylist contributing to magazines including Smallish, Baby, Little London, Gurgle & Absolutely Mama and mother of two young children (Isabella, 4 and Jesse 2) I spend a lot of time looking at, writing about and shopping for children’s clothes. I often find brilliant bargains on the high street that look super expensive but aren’t, beautiful investment pieces from independent or designer brands and cute accessories that are impossible-to-resist. I’ve always shared these finds with friends and was regularly asked questions on where items were from or where to shop for what so I decided to set up The Little Stylist. My mission is to trawl through all of the great kidswear available to bring parents the very best and take the effort out of shopping for kids.”

Read on for Charlotte’s ultimate top styling tips for little ones… 😃

1. Colour palette

I find that sticking to a general colour palette makes life easier. Little ones get messy, spare outfits always need to be on hand, regular changes are made. So, if everything kind of works together in the same tones it’s a good thing. My preference is muted colours, earthy tones and neutrals. Dusky pinks and ochre are favourites right now but neutrals, navy, grey all work… basically all of the Newbie shades, one reason I’m a fan of the brand!

2. But don’t be too strict on it

Colour palette aside, I don’t believe in too many rules for kids’ fashion. I believe in letting them be little, playing dress up, comfort first and not being too precious about items. Unless they’re super special! I like the odd cool print or slogan and I love leopard print and ditsy florals… I just usually make sure they still fall into the more muted colourways or work alongside them.

3. Buy in the sales

Unlike womenswear, baby & kid’s clothes don’t generally date. So, the sales are the best time to buy. We’ve just unpacked a winter coat I bought for my daughter 2 years ago for £40 down from £150! And I love it. I don’t necessarily shop for my kids’ actual sizes in the sales, I usually check them for pieces I’ve had my eye on previously but not quite got around to purchasing (or had the budget to) and buy them in any bigger size available for a nice surprise further down the line.

4. Buy quality

This doesn’t necessarily mean ‘spend a lot of money’. Organic, sustainable fabrics with no nasties are so soft and comfortable, especially for sensitive baby skin and there are now so many affordable options on the high street (Newbie being one) as well as from independent and luxury brands.

5. Shoes

Always get little feet properly measured in a store. Even if you don’t then buy from that store. I tend to re-buy the same footwear styles and brands over and over. For boots and shoes, I currently love Young Soles, La Coqueta and Angulus, Start Rite is my go-to for school shoes (the Poppy style is my favourite) and Salt-Water Surfers or Petasil Samphire’s for sandals. Bobux is a great brand for first walkers too. I think it’s so important that kids wear great quality shoes that properly support their little feet. One item it’s always worth spending the money on but again the sales are a great time to shop for shoes!

We had a great time at the event and it was wonderful seeing so many familliar faces - we hope to see you all again very soon 👋🏼

For our full schedule of King's Road events, take a look here.

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