Our community has helped to grow the brand to where it is today. Since the launch of the brand within KappAhl in 2010 – Newbie quickly garnered a huge following on and offline of ‘Newbie Lovers’. The community of mums, dads, grandparents and friends share their own Newbie images, experiences and clothing items that their little ones have grown out of with their friends and family.
Consumer driven collaborations have helped to shape the brand and further build the brand’s fan-base, which ultimately resulted in the launch of Newbie as a standalone brand, opening its first Newbie Store in Stockholm in 2014.
Today, Newbie has stores across Europe, including UK, Sweden, Norway, Finland and Poland with additional Newbie Stores due to open in the coming months.