Up & Away
Say hello to our latest collection, featuring cute rabbits floating with kites among the clouds. A magical new baby collection with everything for your newborn. Soft wrap bodies, cuddly blankets and soft toys. A lovely collection in more durable materials, where all cotton is organic.shop now
Limited Edition: Sunshine Stories
Open the door, let in the summer and embark on adventures in our new limited collection. A brand new wardrobe for both children and Mums in warm rustic tones, where hand-drawn patterns of turtles meet stripes.shop now
Our Commitment to Sustainability
Sustainability is at the heart of everything we do. We are committed to choosing more sustainable solutions in every aspect of the production of our collections.Discover more
Clothes in more sustainable materials for Babies & Kids from Newbie Store
Newbie is a Swedish lifestyle brand for the little ones we love. Its classic style with a modern twist is full of magical patterns and Swedish traditional charm on everything from bodysuits, tops, trousers, leggings, pyjamas, shirts and jumpsuits. All materials used for Newbie is more sustainable and all cotton is organic. The Scandinavian lifestyle concept includes accessories such as soft toys, gift boxes, baby bibs, blankets for the little ones. Cute accessories such as headbands, hats, shoes and socks set the style. There are also smart baby and children's clothes for festive occasions such as jackets and dresses. The newbie collection for baby and children features clothes that are made lovingly in more sustainable materials and were all cotton is organic is available online and in stores. Read more about our commitment to sustainability here.