New arrivals

Spring adorables

Little ducklings

To your newborn baby

Sale - up to 50% off*

Cannot be combined with other discounts or promotions.

Welcome to the magical world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, toddler, kids, and women in timeless design, with care at the heart of everything we do. We offer a complete wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft colour palette close to nature's very own hues. Garments to create a coordinated look with siblings. Garments to be passed down through generations. Nostalgic styles made to endure. We adore matching outfits. Match with siblings and mums. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes delightful additions to the children's room - the Newbie Room Collection. Storage boxes, toys, and play tents - perfect for transforming the room into enchanting fairytale settings. So many treasures to cherish. We exist to make the future beautiful for generations to come.

Newbie icons

Our Newbie Icons are the pieces that have been with us from the start. Loved by families for their timeless design, soft organic cotton, and lasting quality. These are the essentials that have stood the test of time, passed down from one little one to the next. We call them our Newbie Icons. And they’re special for a reason. 

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