Subscriber offer: Extra 20% off sale items!

*Both in stores and online and cannot be combined with other discounts or offers. Valid from 19-24/6.

Soft & cosy

Gentle cuddles for your newborn

Rescued Fabrics Collection

Limited edition

Mid-summer collection

PreLoved

We are proud to introduce PreLoved: Bring your outgrown Newbie treasures to our stores and receive store credit for your next purchase. Give your Newbie garments new life and love in another family's wardrobe!

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Newbie Gift Shop

We have the best gifts for your little one. Whether it's for kids, baby or newborn, you'll find the perfect present here.

Welcome to the magical world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, toddler, kids, and women in timeless design, with care at the heart of everything we do. We offer a complete wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft colour palette close to nature's very own hues. Garments to create a coordinated look with siblings. Garments to be passed down through generations. Nostalgic styles made to endure. We adore matching outfits. Match with siblings and mums. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes delightful additions to the children's room - the Newbie Room Collection. Storage boxes, toys, and play tents - perfect for transforming the room into enchanting fairytale settings.

So many treasures to cherish. We exist to make the future beautiful for generations to come.