Into the blue

A sailor inspired collection

Final Sale - More up to 50%

*Cannot be combined with other discounts or promotions

Limited Edition

A unique festive collection

Rescued Fabrics

Loved again

We’re celebrating 15 years.

Here’s to many more years of making memories together.

Newbie Icons

Pieces that have been with us from the start

Welcome to the magical world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, toddler, kids, and women in timeless design, with care at the heart of everything we do. We offer a complete wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft colour palette close to nature's very own hues. Garments to create a coordinated look with siblings. Garments to be passed down through generations. Nostalgic styles made to endure. We adore matching outfits. Match with siblings and mums. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes delightful additions to the children's room - the Newbie Room Collection. Storage boxes, toys, and play tents - perfect for transforming the room into enchanting fairytale settings. So many treasures to cherish. We exist to make the future beautiful for generations to come.