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Love and care for the newborn's future

For Newbie, sustainability is an aspect that we always consider when creating a new range, always with a focus on using more sustainable materials since the brand started in 2010. All fabrics used for Newbie are more sustainable and all the cotton we use is organically grown.

We believe in the right product for you, where the choice of a more sustainable material fulfils the newbies needs and parents expectations.

To design a range with longevity in mind, we create products that can be passed down through the Newbie generations. 

With Love, From Newbie

 

Our commitment to sustainability

Our Sustainability Labelling

For Newbie, our sustainability labelling is about sustainable materials, but also about sustainable production processes. Read on to find out more about the details of our various sustainability labels.

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Our Sustainability Values

For Newbie, sustainability is an aspect that we always consider when creating a new range, always with a focus on using more sustainable materials since the brand started in 2010. All fabrics used for Newbie are more sustainable and all the cotton we use is organically grown.

Read More

More Sustainable Designs

Did you know that more than 80% of a garment’s impact on the environment is actually decided at the drawing board? With wise choices all the way from fibre to finished garment, we can conserve the planet’s resources.

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Our Chemical Requirements

Sustainable fashion is better for our environment - and for us as people. At Newbie we have strict chemical requirements, and we conduct thousands of tests in independent laboratories to ensure your confidence in the products we make for your little ones.

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Our Product Policies

Newbie’s brand stands for responsibility, consideration and assurance. We conduct our business with a long-term view and do our utmost to work pro-actively in all areas with a focus on quality, the environment, safety, working conditions and social issues.

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Sustainable Garment Care

Through small, simple actions when caring for and washing your garment, you can make a big difference to the environment.

Please guide me

Social conditions in production countries

Newbie has an important role to play in the development of sustainable communities and our goal is to work for a sustainable supply chain. One part of that is to work closely with our suppliers, promoting better working conditions for people working in the production of garments. We work for continuous improvement through long-term partnership with suppliers and industry collaboration.

Newbie is a part of KappAhl Group. To learn more about our social work in production countries read here .

Sustainability Report

Every year the KappAhl Group publish a sustainability report, together with our annual financial report, where we summarise our past year’s sustainability work.

Read the report

Time to fall in love with Newbie

Newbie childrenswear is made from more sustainable materials and produced with love and passion for the product, the people and the planet.

It's timeless, carefully hand illustrated and comes with  lovely details. We hope you'll fall in love with Newbie, join our community of 'Newbie Lovers' and find your  perfect mix and match of Newbie garnments for your adorable little ones. 

Newbie collections – get inspired

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