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Love and care for the newborn's future

Producing clothes affects our world. That is why Newbie does its utmost to choose more sustainable solutions in every aspect of the production of our collections - from how the cotton is grown to the choice of chemicals and better working conditions.

Our sustainable foundations ensure that purchases made today, make beautiful preloved Newbie hand-me-downs in the future.

Love, Newbie

Our commitment to sustainability

Our cotton is 100% organic

Newbie cotton is always organic. That means it is more sustainably grown without genetically modified organisms (GMOs), chemical pesticides or artificial fertilisers. 

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Our chemical requirements

Sustainable fashion is better for our environment - and for us as people. At Newbie we have strict chemical requirements, and we conduct thousands of tests in independent laboratories to ensure your confidence in the products we make for your little ones.

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International Standards

Our commitment to sustainability involves compliance with a number of international standards.

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Product policy

Newbie’s brand stands for responsibility, consideration and assurance. We conduct our business with a long-term view and do our utmost to work pro-actively in all areas with a focus on quality, the environment, safety, working conditions and social issues.

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Sustainability in production

We continuously work to lessen the environmental load garment production has on the environment. We also contribute to fair working conditions for everyone who works in our suppliers’ production units.

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A design that will not age

To us sustainability is also about design that will not age. All our love and care goes into creating the highest-quality pieces which will be used and inherited for generations to come.

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How to wash right

Through small, simple actions when caring for and washing your garment, you can make a big difference to the environment.

Please guide me

Wear, love and give back

We plan to launch our ‘Wear, love and give back!’ initiative in our UK stores soon. Hand in your old textiles in our stores, and together we can reduce waste and save the Earth's resources.

Learn more

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Social conditions in production countries

Newbie has an important role to play in the development of sustainable communities and our goal is to work for a sustainable supply chain. One part of that is to work closely with our suppliers, promoting better working conditions for people working in the production of garments. We work for continuous improvement through long-term partnership with suppliers and industry collaboration.

Newbie is a part of KappAhl Group. To learn more about our social work in production countries read here .

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Sustainability Report

Every year the KappAhl Group publish a sustainability report, together with our annual financial report, where we summarise our past year’s sustainability work.

Read the report

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Time to fall in love with Newbie

Newbie childrenswear is made from more sustainable materials and produced with love and passion for the product, the people and the planet.

It's timeless, carefully hand illustrated and comes with  lovely details. We hope you'll fall in love with Newbie, join our community of 'Newbie Lovers' and find your  perfect mix and match of Newbie garnments for your adorable little ones. 

Newbie collections – get inspired

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