For Newbie, Sustainability Starts With Design 

Did you know that more than 80% of a garment’s impact on the environment is actually decided at the drawing board? Making wise choices at this stage, from fibre to finished garment, we can conserve the planet’s resources and make clothes that last a lifetime.


At our headquarters in Sweden, all designers, buyers and pattern-makers are busy producing thousands of unique items annually. Looking to a circular fashion future, the aim is for the environmental footprint of each product to be as small as possible.

To ensure that every step in the process is as sustainable as possible, we use our Sustainable Product Scorecard. This is based on five criteria, which guides everyone at Newbie in making sustainable decisions at every stage of the design process through to a sale-ready product. 


So what are our five criteria? 

Choice of material

The materials we choose are crucial from a sustainability perspective. By using organic cotton, recycled polyester or Tencel™ we greatly reduce our use of water, energy and chemicals, as compared with conventionally manufactured materials.

Circular fashion

Will the material and the details in the garment be recyclable at the end of its wearable life? If we can answer “yes” to that question, we will be contributing to circular fashion consumption.

Design and useful life

How can we extend the useful life of the garment? This may mean timeless design and using quality materials that last a long time. But also features such as reinforced knees, or intentionally designing garments with high second-hand value.

Materials consumption

With careful thought about how we design, construct and lay out patterns, we can minimise how much fabric we use and reduce fabric wastage.

The Sustainable Product Scorecard and the five criteria serve to guide our product development at Newbie, allowing us to manage and rate the effect of our sustainability efforts at product level to ensure we’re creating the kindest products for both you, our Newbie Lovers, and the planet. 

If you want to find out more head over to our Sustainability page or get in touch via Facebook, Instagram or our Customer Service teams. We love hearing from you. 


With love,
Newbie x