Our Sustainability Strategy

Our sustainability strategy aims to take us to a sustainable business model and it applies to the whole of our organization. Our aim is for everything we do to be done sustainably.

We have a sustainability promise: to offer responsible fashion that feels right for you, and for the world around us. But there’s nothing new in that! We have in many ways been committed to taking responsibility right from the birth of Kappahl, in 1953. Our first organic collection came out back in 1993, and we were the first fashion chain in the world to be environmentally certified. Our share of clothes made of certified and/or preferred materials is increasing all the time, and we work for sustainability at every level of our business.

Sustainability for us

Sustainability means for us that we want to take care of both your wardrobe and the world around us. Responsible Fashion not only takes into account you as the wearer of the garment, but also the entire chain from manufacturing to recycling. For us, it’s all connected.

Our clothes are made to give you a good feeling and become your wardrobe favourites. But they also feel right because you know they are produced with care – without compromising on quality or design. It’s an important task and together we can make a difference! We take responsibility for ensuring that our products are as sustainable as possible. And you can help by caring for your clothes and passing them on when you no longer need them.

Kappahl’s Sustainability Strategy

Sustainability is changing and revolutionising the entire fashion industry, and calls for innovative business models and progressive approaches to transformation. How is Kappahl achieving this? Via a detailed Sustainability Strategy adopted by the whole of our organisation and supported by all of our employees.

Our strategy is founded on our long-standing experience and in-depth insights into fashion and how it affects people and the environment, informed by current scientific evidence, the theory behind the Planetary Boundaries and the UN’s 2030 Agenda for Sustainable Development.

Our Sustainability Strategy is part of Kappahl’s overall strategies and business plan. It focuses on four areas comprising a number of actions and milestone targets.

Design fashion for a sustainable wardrobe
The commitments:
  • Design sustainable products and collections
  • Complete our transition to more sustainable production processes
  • Complete our transition to certified and/or preferred materials
  • Design for circularity
Some of our targets:
  • 100% certified cotton by 2020.√
  • 100% certified denim by 2020.√
  • 25% of our synthetic fibres to come from recycled sources by 2022.√
  • 100% certified and/or preferred materials by 2025.
  • 50% of our products to be recyclable by 2025.
  • 100% more sustainable production processes by 2030.

Work towards a sustainable supply chain
The commitments:
  • Work with responsible partners
  • Build a sustainable logistics set-up
  • Support people and communities affected by our business
Some of our targets:
  • All supplier factories approved on social conditions.√
  • At least 50% of our garments are to be manufactured by factories reporting according to the Higg Index by 2022.√
  • Reduce greenhouse gas emissions by 50% by 2030.
  • All products which cannot be sold are to be reused or recycled.
  • All women at training centre in Dhaka to receive employment.√

Develop sustainable stores and a sustainable organisation
The commitments:
  • Develop sustainable store concepts
  • Promote diversity and equality
  • Educate and support all employees on sustainability
Some of our targets:
  • 100% of the energy we purchase to be renewable by 2020.√
  • 100% certified material in our packaging by 2022.
  • 20% decrease in our energy use between 2017 and 2025.
  • 100% of our packaging to be circular by 2030.
  • In customer surveys, for our customers to agree that our marketing promotes diversity and equality.
  • Our coworkers feel that they contribute to Kappahl’s sustainability work.

Inspire our customers to make sustainable choices
The commitments:
  • Create solutions a sustainable fashion consumption
  • Be transparent and dedicated in our communication
Some of our targets:
  • Collect 250 tonnes of textiles in stores annually by 2020.√
  • Reduce bag consumption by 50% between 2016 and 2020.√
  • Report our achievements through the Higg Index scoring of corporate sustainability performance by 2022.√
  • In customer surveys, our customers state that they have great trust in our sustainability work.
  • In customer surveys, our customers state that they are inspired by Kappahl to make sustainable choices.

Learn more from our Sustainability Report

Want more details about our sustainability efforts? Our Sustainability Report, published annually together with our annual report, gives an account of our efforts and our progress. Download our Sustainability Report.