SALE - more up to 50% off

*Valid online and in stores. Cannot be combined with other discounts or offers.

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Soft start of spring

Adorable floral clothing for babies and kids

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Teddy's garage

Soft clothing for playful little drivers

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Design made to last

We are truly committed to shaping a beautiful future for generations to come. That’s why, we create design made to last. Formed with much passion and care, in every seam and delicate detail. With caring comfort for the children who will wear it. Our timeless and nostalgic styles outlast trends and span the seasons.
Our sustainability work
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Welcome to the magical world of Newbie

Newbie is a Swedish lifestyle brand for the little ones we love. Clothing for premature, baby, toddler, kids, and women in timeless design, with care at the heart of everything we do. We offer a complete wardrobe for children aged 0 months to 8 years.

The patterns are all hand-drawn in a soft colour palette close to nature's very own hues. Garments to create a coordinated look with siblings. Garments to be passed down through generations. Nostalgic styles made to endure. We adore matching outfits. Match with siblings and mums. That's why we also offer a Newbie Woman wardrobe. Lovely pieces in the same beautiful patterns. The Newbie world even includes delightful additions to the children's room - the Newbie Room Collection. Storage boxes, toys, and play tents - perfect for transforming the room into enchanting fairytale settings. So many treasures to cherish. We exist to make the future beautiful for generations to come.